30.Jul.2008 Adobe lunch and learn days

For the last couple of months Adobe has been running a series of lunch and learn days. The aim of course is to provide information on the latest suite of Adobe products and how to integrate them into digital creative design work. The ‘product placement’ aspect is very to the point though the subjects would suggest that more generic subjects were being covered.  The ones I attended were:

• Designing true cross media user experiences
• Reinventing print workflows
• Rich Internet Applications: Designing and developing next generation experiences

The sessions have shown how the digital workflow can coexist and add value to the print workflow.

• Easy edition of work prior to print
• creating one doc that translates equally to online use as well as print (interesting feature shown was a placeholder that contained a video yet when you printed it had a print quality picture in it’s place)
• allowing several parties in the supply chain to work collaboratively rather than just off loading
• completed take to the next dept for processing.

Adobe air was presented and the power of it to bring online apps; offline and then being able to switch between the two (e.g an offline interactive catalog which would update onlyne and have a shopping basket that would connect online at the checkout point).